Conference Program 2009

Opening Remarks: Dr. Prem Jagyasi, MD & CEO - ExHealth, Dubai HealthCare City

Session 1: Globalisation of Healthcare 

09:10

Leaders in Healthcare Exchange: The changing face of the globalisation of healthcare
Hear internationally renowned healthcare leaders discuss the past, present and future of healthcare supply and demand

10:10

Keynote: The Future of Healthcare Travel:  Are you doing your part to sustain it?

10:40

Break

11:10

A Survey of Medical Destinations - Dr. Jason Yap, Director (Marketing), Raffles Hospital, Raffles Medical Group, Singapore

Panel Discussion: Emerging markets in Healthcare Travel

What are the new regions and countries entering the market? Which healthcare services are now in demand by healthcare travellers?

12:20

Roundtable Discussion: Growing healthcare demand in the Middle East

Supply and Demand of healthcare in the Middle East
What services are Middle East residents in need of?
Where do Middle East residents receive healthcare?

Track1: Marketing to Attract Medical Travellers

Track 2: Quality Standards and Accreditation

14:15

Marketing Strategies for Medical Tourism

The different mechanisms available to market your services

In-house advertisement vs. outsourcing to PR firms

Partnering to maximise your exposure to potential patients

14:15

Health Debate:  To be Accredited or not to be Accredited, that is the question...

Hear panellists discuss: 

True value of accreditation

Differences among accreditation schemes

Local anmd international accreditation

Making your choice

Moderator: Mr. Alan Flowers, VP Marketing, HBD Partners, Philippines

14:45

PR and Digital Marketing - are we overlooking the most cost effective 
way to reach new patients globally?

Ms. Leila Wilcox, Director, Angelis Insurance, UK

15:00

How Does International Accreditation support Healthcare Tourism?

Is it necessary to be internationally accredited to attract international patients?

Do patients prefer facilities that are internationally accredited?

What are the benefits of being an internationally accredited facility? 

 15.15

Marketing, Special Services, Infrastructure

15:45

Break

15:30

 Break

16:15

Marketing Strategies for Medical Tourism in the Middle East

How to promote medical specialties in the Middle East

Determining your target audience

Approaches to developing successful marketing strategies 

Mrs. Anahita Jahangiri, Healthcare Travel Director, Moheb Medical Organization, Iran

16.00

Continuity of Care and Marketing Strategies in the era of Medical Travel and
 Tourism

• Impact on the quality of care and on the patient's safety
• Means of providing continuity
• Continuity of care has shown impact on healthcare at all levels

Dr. Marwan Ghosn, Director of Cancer Centre, Clemenceau Medical Center Affiliated with Johns Hopkins Medicine International, Lebanon

16:45

How to Attract and Cater to Western Patients

What influences Western patients to travel abroad for treatment?

Developing products to attract Western medical travellers

Strategies to market medical tourism products to Westerners

16:30

Filling the Gaps Across Healthcare Continuum in Healthcare Travel

Addressing risk and outcome issues in healthcare travel through systematic care integration

Opening Remarks: Dr. Prem Jagyasi, MD & CEO - ExHealth, Dubai HealthCare City

09:10

Total Care Approach for Healthcare Travel

Current gaps in healthcare travel

Defining the continuum & continuity issues

Establishing the continuity across the continuum

Operating models

09:40

The Philippine Health Care Story

Discuss the past and present challenges and opportunities faced by the country on healthcare travel issues

Present the strategic marketing and communication plan of the Philippines on Medical and Wellness Tourism

Show how the public and private sector partnership framework is able to promote, develop, and sustain buoyant industries such as medical tourism

Understand how to develop synergy with strategic allies in the industry and how they complement with each other

Find out what businesses thrive in medical tourism and discuss the Philippines' global competitive advantages

10:40

Break

11:10

Case Study: BAVARIA - a better state of Health: History, Background & Status

Quo of the initiative   

11:40

University Clinics in the German Healthcare System

Hear case studies from different institutes that involve the complexities of ethics, legal issues and cultural differences.

Track1: Up and Coming Opportunities in Medical Travel

Track 2: International Healthcare Operations 

14:00

Franchising your Business - Is it a Viable Option for Medical Travel Businesses?

What opportunities exist to expand your geographical reach?

How can you franchise your existing business?

Case studies in successful franchising medical travel business

14:00

Dr. Robert Gerl, Medical Services Director, German Healthcare Services, Director, German Healthcare Consulting, Program Coordinator - MBA Health & Medical Tourism / Cross-border Healthcare / Health Destination Management, University of Applied Sciences of Deggendorf, Germany 

14:30

From Disease Management to Wellness Management: The Future of Healthcare

What services are currently being offered?

What countries are currently involved?

How do you tap into this market?

14:30

Developing your International Patient Service Department

Building you department based on the needs of international patients

Organising healthcare and hospitality services of patients

Recruiting, managing and motivating an international healthcare service team

Understand the current environment and the need for change to respond to the credit crunch.

Understand the needs and priorities of international customers

How to grow and focus on your areas of strengths by applying a service line approach in order to grow international customers?

15:30

Break

15:30

 Break

16:00

Holiday Dialysis Facilities in Egypt

Services & facilities provided to holiday dialysis tourists

Tourism destinations covered in Egypt.

Tourists' experiences with our medical services & facilities

16:00

Determining current and future healthcare needs of your target consumers

Balancing resources for provide local and international healthcare

Improving patient flow to reduce waste and increase profits

16:30

German Medical Consult - Medical Treatment in Germany

• Overview of the German hospital structure
• Top level medicine in Germany
• Presentation of German clinics
• German Medical Journal - building bridges on communication

Dr. K. Jahanyar, Specialist of General Surgery and Oncology Surgery, German Medical Counsult, Germany

16:30

Communication:  Are you talking the Same Language as your Customers?

"Seek first to be understood" is the mantra, but in the critical healthcare setting,

international patients may have different cultural norms from physicians, nurses and patient coordinators.

Individual variations and The Assertive Patient

How a test on reported levels of pain resulted in varying medication dosages by different physicians

Ways to measure cultural competence

A look at how some hospitals use pictures to communicate

Find the best strategy to measure performance

Benchmark your performance internally and against local, regional and international competitors

Develop and implement strategies for long and short-term organizational improvement

Dr. Mehmet G. Hizarci, Chief Strategic Officer, ExHealth, Dubai Healthcare City, UAE

Opening Remarks: Dr. Prem Jagyasi, MD & CEO - ExHealth, Dubai HealthCare City

09:10

Beyond Healthcare Travel Coordination: Added Value of the Medical Travel              Facilitator as Partner in Care

Finding the balance, utility and value of the different roles and expectations offered by medical travel facilitators, brokers, agents and other patient service providers, and moving toward professionalism in cross-border patient care management.

Sharing the burdens and responsibility of marketing, financial collections, insurance representation, advocacy and after care.

Responding to concerns of business and medical ethics, transparency, partnership, conflict of interest.

9:40

Panel Discussion: Navigating the Medical Tourism Process

Mr. Rob Passmore, CEO, AllMedicalTourism.com, UK

10:10

Could Insurance in Medical Tourism be the missing link?
One of the world's oldest industries is non-existent in the fast growing industry.

• Investigate case-studies of products on the market, why they aren't working
• Discuss opportunities within the insurance fields that will help to grow the industry
• Why Insurance is vital for Medical Tourism

Ms. Leila Wilcox, Director, Angelis Insurance, UK

11:10

Roadmap to Developing Trust from Medical Travellers 

Discuss barriers that influence patients decisions not to travel internationally for healthcare
Learn trust-based marketing strategies to distance yourself from negative publicity in the industry.

11:40

Regional Spotlight in Medical Travel 

Come and hear speakers from the leading medical travel destinations discuss what initiatives are happening in their region 

Track1: Information Technologies facilitation of Medical Travel

Track 2: Financing and Insurance of Healthcare Travel  

14:00

Panel Discussion:  Why Health Information Technology is important to  Medical Travel

Hear panellists discuss the rise in telemedicine, emerging technologies, and the pros and cons of these technologies

Mr. Brian de Francesca, Executive Vice President, TBS Group, Italy

14:00

Financing and Insurance of Healthcare Travel - Updates in Healthcare Travel Insurance

After years of hype, we're still waiting for the volumes of insured patients

Why US insurance companies are reluctant to engage in medical travel

Updates on specific initiatives by insurance companies and employers

The realities of doing business with US insurance companies

Strategies for targeting the "donut hole" in coverage

15:00

Utilising Proven Telemedicine Technologies to Facilitate Effective 
Healthcare Travel

What types of technology are medical travelers interested in?

What new healthcaretechnologies exist?

Case studies of technology utilisation for medical travel

Mr. Brian de Francesca, Executive Vice President, TBS Group, Italy 

14:30

Developing a Medical Insurance system for Healthcare travel through a Provider Driven Hhealth Plan Model

Current gaps in healthcare travel financing

The provider driven health plan model

Key success factors

Driving the development

Dr Nipit Piravej, Chief Corporate Officer, Bangkok Chain Hospital, Thailand

Break

15:30

Break

A novel method of Underwriting and Implementing Low-cost Health Insurance Incorporating Medical Tourism

Dr Fazal Raheman, CEO, MRI Limited, UK and UAE

16:00

Remote Healthcare Management System 2.0

What is Remote Healthcare Management System 2.0?

Who has this system been designed for?

How will this system improve the facilitation of medical travel?

 16:00

Understand what insurance companies consider when building their provider network for international medical travel

Develop criteria to evaluate potential providers

Dr. Yii Hee Seng, , General Director - International Medical Insurers; Deputy       

Medical Director, Raffles Medical Group/Raffles Hospital, Singapore

16:30

A Building Block of Medical Tourism: Electronic Health Records

Appreciate the importance of electronic records for international customers.

Understand the components of an electronic healthcare record system

How to build the foundation of electronic healthcare record and start the electronic healthcare record journey

16:30

Close